Voluminous Lashes+ Mascara & Serum for Women

The IT Cosmetics product line offers a range of carefully crafted cosmetic solutions to help you achieve your desired beauty goals. Explore the brand's offerings and discover the perfect products to complement your unique needs.

Clinically Tested* Hello Lashes+ Mascara: Developed with Professionals "Patients always ask what they can do about tired-looking eyes. Hello Lashes+ Mascara awakens eyes in seconds! With biotin, argan oil and jojoba oil, it cares for your lashes as it volumizes and defines them." - Dr. Flora Levin, Oculofacial Plastic Surgeon, IT Cosmetics Advisory Board Member

Say Hello to Lash-Loving Results: - Volumized, defined lashes instantly - Gentle removal for less lash loss - Lash-loving formula for soft, cared-for lashes

Discover the Best IT Cosmetics Mascara for Your Lash Look: Superhero Mascara: Achieve super lash length and volume with Elastic Stretch Technology and a lash-changing power brush. Lash Blowout Mascara: Intensely saturated black pigment and a lash-lifting microsphere brush deliver bold definition and 19X your volume. Hello Lashes+ Mascara with Lash Care Serum: The look of naturally healthy-looking lashes with 93% saying lashes look fuller.

Complement Your Lashes with Other IT Cosmetics Essentials: Bye Bye Under Eye Concealer: Award-winning waterproof concealer in 48 true-to-skin shades. Superhero No-Tug Sharpenable Gel Eyeliner: Super smooth glide, super pigment powder and super all day wear. Confidence in an Eye Cream: Moisturizing eye treatment improves under-eye firmness and brightens the look of dark circles.

Visit the IT Cosmetics store to explore the full range of products and find your perfect complexion favorites, eye and brow essentials, and more. Discover the brand's commitment to clinically tested, professional-grade formulas that deliver real, visible results.

Based on an 8-day consumer study. *Results observed in a consumer panel survey or study.

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