e.l.f. Lash It Loud Waterproof Mascara for Voluminous Mega Lashes - Vegan & Cruelty-Free, Black

What is it? It’s a mega volume mascara designed to make your lashes appear fuller, bolder, and longer than ever before.

Why we love it? This mascara delivers instant mega volume, transforming your lashes in an instant. Its formulation features intensely rich pigments that provide an unprecedented level of boldness to your lashes. The flexible, silicone brush is designed to grasp lashes from root to tip, resulting in outrageous volume that truly stands out!

This formula is all about rich pigments that effortlessly coat each lash, achieving a more pronounced and dramatic look. The sleek, flexible wand is crafted to hug every lash, featuring both vertical and horizontal bristles that work together to amplify, define, and add dimensions to your lashes.

At e.l.f., we prioritize safety and health in our products. All of our items are free of phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban. Additionally, we are proud to offer products that are 100% vegan, cruelty-free, and certified by Leaping Bunny. We believe that cruelty-free beauty is in vogue.

MASCARA FOR BOLDER LASHES: Experience volume that hits all the high notes! This specially crafted formula utilizes rich pigments to effortlessly cover lashes, ensuring they appear bigger and bolder with every application.

INSTANTLY ADDS DIMENSION: You can achieve mega volume instantly while enhancing the definition and dimension of every single lash, giving you a striking and defined look that lasts throughout the day.

COATS EVERY SINGLE LASH: With the sleek, flexible silicone wand designed for precision, you can ensure that each lash is perfectly coated. The unique combination of vertical and horizontal bristles amplifies, defines, and adds dimension to your lashes with each stroke.

HOW TO USE: To apply, brush the long-lasting mascara onto your eyelashes from root to tip. For an even fuller effect, utilize the bristles located at the top of the brush to reach bottom and harder-to-access lashes. This technique will help you achieve optimal coverage, ensuring that no lash is left behind.

SKIN-LOVING INGREDIENTS: e.l.f. takes pride in using skin-loving ingredients that you desire, while steering clear of the harmful toxins that you don’t want. We offer high-quality products at prices that are good for you and your wallet. Furthermore, all e.l.f. products are 100% vegan, cruelty-free, and certified by Leaping Bunny, making them a guilt-free choice for your beauty regimen.

In conclusion, this mascara is not just about achieving dramatic looks; it embodies our commitment to ethical beauty practices while offering high performance. Embrace bold, beautiful lashes that stand out, all while supporting a brand that values kindness and compassion in the beauty industry.

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